Geotourism is tourism related to geoheritage within the natural environment - which is the origin of most tourism in Ireland. Ireland's long and rich geological history and diversity of rock types allows for a wealth of spectacular and often contrasting landforms. Geology influences the local setting, soil, food, and customs and traditions. In places with a history of mining, geology is in every facet of life in that community. Our aim is to encourage the use of our geoheritage in enhancing the tourism product, and we support efforts taken by local authorities or organisations to promote the use of geoheritage.